01 / Results
Numbers that speak for themselves.
Where I have hard data, I'll give you hard data. Where I'm working from memory or client-reported outcomes, I'll tell you that too — because context matters more than a number without a story.
84%
Opt-in Rate
Free class landing page for Womben Wellness — "Feminine Based Business." Verified via ClickFunnels dashboard. Industry average for opt-in pages: 20–35%.
682%
ROAS
Liberated Womb 2025 launch. $6,192 ad spend → $48,452 revenue → $42,260 profit. Copy-driven funnel with full email sequence and sales page.
43%
Sales Page Conversion
Liberated Womb launch week peak — 43.55% conversion from sales page view to order form. Tracked daily across the full campaign window.
1.2M
TikTok Views — Single Post
NYSORA "IV Mistakes" series — Part 2. 42.1K likes, 1.6K shares, 5.3K saves. Script and caption written for a medical education brand targeting clinicians globally.
1.5M
Instagram Views — 30 Days
Womben Wellness professional dashboard, Nov–Dec. 45.9K interactions, 1.6K new followers in a single month from organic content alone.
100%
Sales Goal Hit
Online course launch reached full sales target within the first 5 days of the campaign window. All launch and landing page copy written solo.
Liberated Womb — Launch Funnel Data
LW25 vs Previous Launches — ROAS Comparison
84% Opt-in Rate — Verified
TikTok — 1.2M Views Single Post
Instagram — 1.5M Views / 30 Days
A note on context
Not every project came with a dashboard. Some of my strongest work — particularly earlier agency projects — is measured in client retention, repeat briefs, and qualitative feedback rather than tracked metrics. Screenshots above are from live campaign dashboards. I'm always happy to walk through methodology on a call.
02 / Strategy
Strategy isn't just a
plan — it's a point of view.
I've worked both sides: building strategy from the ground up, and executing someone else's vision with precision. Here's how each looks in practice.
Built from scratch
Grow My Program — Full Content Ecosystem
Inherited a client roster with no documented brand voices, inconsistent email cadence, and zero content calendar. Built a full content system from scratch: voice guides per client, a 12-week email sequence template, newsletter scheduling, and a blog-to-social repurposing workflow.
Result: agency grew its client base 4× in one year. I was the sole writer behind all client output during that growth period.
Scope: brand voice · email strategy · editorial calendar · content repurposing · social planning
Executed & elevated
NYSORA — Multi-Platform Content Engine
Joined an established medical education brand with existing strategy and a newsletter audience of 80k+. My role: take their framework and make every piece of content better — tighter, more engaging, more on-brand.
Contributed to product content across 6 mobile apps and 2 web platforms while maintaining QC across all written channels.
Scope: website · email automation · in-app messaging · landing pages · video scripts · ad copy
Launch strategy
Womben Wellness — Campaign Architecture
Designed and executed the full content rollout for a digital course launch and podcast debut simultaneously. This included pre-launch warm-up sequence, launch week email cadence, social proof integration, objection-handling copy, and post-launch re-engagement. Podcast hit 2,375 downloads in week one. Course hit 100% of sales goals in 5 days.
Scope: launch sequencing · email cadence · social · landing page · podcast launch · post-launch nurture
How I think about strategy
Good strategy starts with who you're talking to and what they're afraid of. Every content decision I make — platform, format, tone, cadence — flows from that. I'm not precious about the format. I care whether it works.
03 / Email
Email Newsletters & Sequences
Email that gets opened.
And then acted on.
Two distinct client voices — a children's acting school and a women's wellness brand. Same craft, completely different energy. That range is the point.
Welcome Sequence — 4 Emails
Acting for Kids & Teens
Grow My Program client
A 4-email nurture sequence converting free guide opt-ins into class enrolments. Written to sound like the founder — warm, credible, zero pressure.
Email 1 — Welcome + Free Guide Delivery
Email 2 — Benefits of Acting (Value Email)
Email 3 — Class Format + Soft CTA
Email 4 — Bonus Resource + Community CTA
Launch Email Sequence — 10 Emails
Womben Wellness — Liberated Womb
682% ROAS · $42,260 profit
A full promotional email sequence for the Liberated Womb high-ticket launch ($999–$1,999). Each email tackled a different objection — time, money, past failure, fear — while building urgency toward Founder's Club close. Below: the sequence structure and two sample emails.
1
Encore Reminder — 2hrs out
don't ghost your liberation 👻
Re-engagement before live event. Playful, urgent, zero pressure tone.
2
Encore Reminder — 30 mins out
encore party in 30 minutes 🎉
Final nudge. Short, direct, full agenda listed to reduce friction.
3
Post-Encore — Replay + Social Proof
replay inside — a 3 hour encore?!
Deliver replay, lead with transformation stories, open the cart softly.
4
Cart Open — Day 1
Enter the wombiverse ✨
Doors open email. Lead with identity shift, not features. Paint the "after."
5
Objection #1 — Time
for the woman holding it all together ♥️
Story-led. Usha's postpartum depression story → "women don't heal alone."
6
Objection #2 — Overwhelm
my problem with instagram
Reframe screen time as lost healing time. Disarms the "I'm too busy" objection.
7
Objection #3 — Price
waiting is more expensive
Anchor to $200k founder invested in her own education. Repositions price as ROI.
8
Objection #4 — Fear / Hesitation
if fear is telling you "no"
Validates hesitation, names it as fear not logic, invites reply to personal objections.
9
Cart Close — 24hrs
founder's club disappears soon ⏳
Identity-forward urgency. "Who is [Name] when she's free?" Scarcity without sleaze.
10
Cart Close — Final hours
last chance for liberated womb
Hard close. Price doubles tonight. Clean, direct, no fluff.
Writer's note
Every email in this sequence was written to feel like it came from Usha personally — not a brand, not a team. The objection-handling emails each used a real story before the pivot to the offer. The result was a sequence that felt like mentorship, not marketing. ROAS: 682%. Profit: $42,260.
04 / Landing Page
Copy that converts browsers
into buyers.
Two landing pages from the same client — one opt-in (free class), one full sales page (high-ticket membership). Same brand voice, different conversion goals.
Opt-in / Free Class Page
Womben Wellness
84% conversion rate — verified
Live ClickFunnels data — Feminine Based Business free class
✦ Free Workshop · Thursday May 27th
Redefining Business for
Your Unique Feminine Physiology
The pressure is on to be a 'boss babe' and participate in 'the grind'... but at what cost to our mental and physical health?
Reserve Your Spot for Free →
Free to attend · 75 minutes · Live on Zoom
The Problem
The Girlboss Antithesis
We became a man's world, and it means running a business will impact life as a womban. This workshop works within the FEMALE model because your heart knows your own timing — not your to-do list.
3 Big Ideas
Male vs Female Physiology · Rest Periods · Focus on What You Love
Learn how to do business in a regenerative way — and finally stop fighting your own biology to get there.
Long-form Sales Page
Womben Wellness — Liberated Womb
43% sales page conversion at peak · $42,260 profit
Full-length sales page for a $999–$1,999 high-ticket wellness membership. Written to handle 7 objections inline, lead with identity transformation, and close with urgency — without manufactured pressure.
Option A: Stop Giving Away the Best Years of Your Life. Become the Center of Your Own Story.
Option B: Stop Bleeding Yourself Dry in the Name of Being Good. Claim Your Feral Magnetism.
Option C (winner): The World Doesn't Need Another Good Girl. Enter the Wombiverse.
"You're done trying to be a good woman. You want to be a free one."
The page opens by naming six specific lived experiences — each one a mirror for the reader — before offering the reframe: "The world doesn't need your good behavior. It changes when you are fully, wildly, unapologetically you."
Writer's note — what made this page convert
The Liberated Womb sales page was structured around identity, not features. Instead of listing what's inside the program, the first third of the page described who the reader is right now — in enough specific detail that she felt seen before a single offer was made. The FAQ section reframed every objection as an unspoken fear, then dissolved it with evidence. The page also included inline A/B tested headline variants and a 7-day money-back guarantee positioned as a statement of confidence, not a safety net.
05 / Social
Scroll-stopping copy.
Every time.
1.2M TikTok views on a single post. 1.5M Instagram views in 30 days. Two completely different brands, two completely different voices — same underlying craft.
TikTok + Instagram Reel
NYSORA, Inc. — Medical Education
1.2M views · 42.1K likes · 5.3K saves
Instagram Reel — NYSORA · Script + Caption
TikTok — Viral Analytics Dashboard
About this post
Part 2 of the "IV Mistakes" series — written for a global medical education brand targeting anesthesiologists and nurses. The challenge: make highly technical clinical content feel urgent and watchable. The hook "Have you seen this mistake being made?" created professional curiosity that drove 1.6K shares and 5.3K saves — meaning clinicians bookmarked it to reference and share with colleagues.
Instagram — Organic Content Strategy
Womben Wellness
1.5M views · 45.9K interactions · 1.6K new followers — 30 days
Instagram Insights — Nov–Dec
Womben Wellness — Educational · Voice + Tone Example
The copy strategy behind 1.5M views in a month wasn't volume — it was voice precision. Every caption was written to make the reader feel deeply understood before offering anything. We avoided generic wellness-speak in favour of specific, embodied language: not "you deserve to heal" but "you've been holding it all together so long you've forgotten what it feels like to be held."
#wombenwellness #cyclicalliving #femininehealth #wombhealing #hormonehealth
Content Strategy — What drove the numbers
Content pillars: education (hormone science in plain language), identity (who she's becoming), community (she's not alone), and soft conversion (course CTAs woven into value posts). Posting cadence, story-to-feed ratio, and Reel scripting all sat within a single strategy — no random posting.
Two brands. Two completely different voices.
NYSORA needed copy that felt authoritative and peer-to-peer — written for clinicians, not patients. Womben Wellness needed copy that felt like a wise, warm friend who also happened to know everything about your nervous system. Adapting register, vocabulary, and emotional tone across industries is one of the most valuable things a content strategist can do — and these two accounts are proof it's something I do well.
06 / Blog
Long-form that people
actually finish reading.
SEO-informed, brand-voice-led writing for Womben Wellness. Every article balances scientific credibility with the brand's warm, direct tone — and ends with a clear conversion CTA.
Long-form Blog Article
Womben Wellness
Published August 2025 · 1,171 Instagram likes on related post
Article — Full page view
Body — Science + Structure
Solution Section + CTA
Opening hook: "They told us 'less is more' when it came to eating. But for women, less often means less energy, less fertility, and less connection to our bodies." — drops the reader into the argument before any context. No preamble.
"Is this really serving your body, your hormones, and your womb? Or is it just a new form of deprivation disguised as wellness?"
Structure: The article uses a time-based framework (After 1 Day / After 2 Days / After 1 Week / After 1 Month) to walk through the physiological effects of fasting on the female body — cortisol, blood sugar, reproductive hormones, metabolism. Science is translated into plain language without losing accuracy.
Pivot + solution: The "So What the Heck Do I Do Instead?" section reframes Ayurveda not as spiritual practice but as practical, body-aligned eating logic — giving the reader two immediately actionable habits. The article closes with a soft CTA to Wise Womban Way, the brand's seasonal Ayurvedic course.
Conversion strategy: The Instagram Reel embedded mid-article (1,171 likes) repurposed the same content as a short-form video — demonstrating multi-platform content thinking across a single research piece.